The Trickle Stage

It’s scary to launch a new community. This is especially true when you’ve been working on it for half a year and made a $500k

Three Community Design Principles And 1 Great Example

There are three good principles to consider when designing your community site. 1) Minimize effort and maximize reward. If members have to scroll past large

Boosting Early Membership (cost of acquisition)

Some interesting data from this study at LungCancer.net: “In the fall of 2017, a series of 5 weeklong Facebook advertisement campaigns were launched targeting adults

The Problem With Groups

With a few exceptions, most sub-groups within a community fail. There are two primary reasons for this. They don’t have a good, committed, leader to

Coach Members To Share The Impact Of Solving The Problem

Consider two questions posted in your community. Question A: “Hi, does anyone know how to get [Widget x] to work with [Widget y]? Any help

Projected Members and Activity Levels

Too many communities are launched with features they will never be able to support. The number of features your community deploys should be driven by

More Strategy Problems

Without a strategy, you end up tackling problems piecemeal. What should you measure? Why not ask around and see what others are measuring? What technology

You’re Being Ignored

Ever noticed members seem surprised by a change you’ve announced several times already? That’s because they read far less of your content than you imagine.

The Right Way To Use On-Site Community Tutorials

The wrong way is as a crutch for bad design. An on-site tutorial is not the solution to a complicated design. If it’s too complicated

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