Clients often ask us questions about new tactics. For example:
“Let’s create a video channel in our community for members to record and share videos”
It makes sense. Videos are rising in popularity, more platforms are pushing it, and it sounds fun. If you pull it off, your community can become the YouTube for its topic.
If you don’t have a framework for making decisions on tactics like these, you can easily go off-strategy and exhaust yourself chasing new ideas. Many communities become a graveyard for forgotten ideas.