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Month: December 2017

The Most Advanced Online Community On The Web (A breakdown Of StackOverflow’s Online Community)

In the past two weeks we’ve tackled Apple’s Support Community and Airbnb’s Host Community. This week we’re going to breakdown StackOverflow.

You can even watch the slideshare below (click here if it doesn’t appear), or read the breakdown below.

What Motivates Community Members To Stay Engaged In Online Communities?

At some point, almost everyone looks at their community and wishes they could increase engagement. This usually leads to clever ideas that members might find interesting, but soon the novelty wears off and engagement returns to the same level.

The problem is a failure to properly diagnose why engagement decreased. Much like medicine and engineering, it’s far harder to diagnose the problem than to identify the solution. If you properly diagnose the problem, the solutions usually present themselves.

A Detailed Breakdown of Airbnb’s Online Community

Last week we began the first in-depth breakdown of a large, established, online community. You can read our breakdown of Apple’s online community from last week.

This week we’re going to do a detailed overview of Airbnb’s online community.

You can view the slideshare here (or read the breakdown below)

Emotions That Matter In An Online Community

The big three tend to be excitement, fear, and frustration.

They manifest themselves as inspiration, validation, and resolution.

Excitement and Inspiration

Excitement comes through inspiration. It’s when you see new ideas in the community you didn’t expect. You might visit for one reason, but during that visit you see several great ideas you can apply to improve your efforts. You start to visit more frequently.

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