The Smallest Commitment Now

From the New York Times: “Gordon Sinclair, the owner of Gordon restaurant in Chicago, had an epiphany about 10 years ago when he began adding

Diagnose The Root Causes of Behavior

A friend is looking for a solution to deal with members overwhelming the comments area of his site. Let’s call these folks the overwhelmers. They

The Painful Reality of Internal Communities

This has been one of the most painful documents I’ve read in ages. There were hundreds of opportunities to engage directly, honestly, transparently, and as

The Convincing Illusion (and internal buy-in)

We get convinced and persuaded confused often. Persuasion is far more valuable. You can be convinced without taking action. You can be persuaded without being

Do Online Communities Change Long-Term Behavior?

Your day to day work might consist of initiating discussions, replying to discussions, and creating content etc… The desired end result is long-term behavior change.

Email Behavior Change

Someone emails you with a question. Reply in the community “I had a great question this week about xyz…. I think……. because …… Do most

What Do Big Wins Look Like?

Consider: Google traffic represents 50% to 90% of new visitors in most communities. It’s criteria is rapidly evolving. Motivation drives every single contribution to every

FeverBee Is Hiring A Sales Professional ($2k referral fee if you recommend someone)

We’re hiring a sales professional. It’s a big opportunity, lots of freedom, and you need plenty of experience to get the gig. If it’s not

Subscribe for regular insights