If You Want To Persuade, Get Out Of Email

In 2007, my wife and I were in Morocco. A friend of a family we stayed with invited us to see his carpet store. We

2 Simple Tools Of Persuasion

We value what we have more after we have it. In psychological terms, this is known as the endowment effect. We’re also extremely loss-averse. Framing

The Persuasion Check

Persuasive writing is the easiest win right now. It’s easy to improve too. Let’s cover a really simple technique from the Advanced Engagement Methods program.

10 Personal Values Behind Your Members’ Long-Term Behavior

We make a lot of value translation errors. We code our messages in values the audience doesn’t share. Climate activists talk about saving the planet.

Persuasive Values

For 4 years the best messages the music industry could dream up to deter illegal downloading was “it’s illegal!” and “artists should get paid for

How Quickly Can You Create A New Social Norm?

My class used to play a mean joke on supply teachers. Before the teacher arrived, we would turn our desks around with our backs to

Exerting Influence, Establishing Social Norms, And Driving Value

It’s naive to believe that an active community will benefit the host organisation. It’s more likely the organisation picks up the tab while members reap

Causing Offense And Social Norms

At one end of the spectrum is the need to make sure no-one is sad, angry, or left out. At the other end is the

Inspiring Or Instructing?

The purpose of an event is to shift the social norms of the group in one of two ways, by highlighting what’s possible or what

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