In 2007, my wife and I were in Morocco. A friend of a family we stayed with invited us to see his carpet store. We
In 2007, my wife and I were in Morocco. A friend of a family we stayed with invited us to see his carpet store. We
We value what we have more after we have it. In psychological terms, this is known as the endowment effect. We’re also extremely loss-averse. Framing
Persuasive writing is the easiest win right now. It’s easy to improve too. Let’s cover a really simple technique from the Advanced Engagement Methods program.
We make a lot of value translation errors. We code our messages in values the audience doesn’t share. Climate activists talk about saving the planet.
For 4 years the best messages the music industry could dream up to deter illegal downloading was “it’s illegal!” and “artists should get paid for
My class used to play a mean joke on supply teachers. Before the teacher arrived, we would turn our desks around with our backs to
It’s naive to believe that an active community will benefit the host organisation. It’s more likely the organisation picks up the tab while members reap
At one end of the spectrum is the need to make sure no-one is sad, angry, or left out. At the other end is the
The purpose of an event is to shift the social norms of the group in one of two ways, by highlighting what’s possible or what