Month: May 2015

…not like that.  When you ask for the best, you’re going to get the worst information. No-one knows what you mean.  Does best mean quickest,

It’s easy to give a well-intended wrong answer to a question. You might give an opinion, when a member wants a fact. To get it

Back in school, a good friend of mine fell in with the stereotypical bad crowd. I tried everything imaginable to get him out by explaining why

If you have a growing audience, you're becoming a rising star. When that happens, you might be tempted to turn that audience into a community.

We love to be in the numerical minority. Being in a group of several million among hundred million feels great. So does being in a

A minor disagreement can quickly spiral into entrenched conflict.  Soon neither party is willing to concede any point to the other. They won’t work together

Let's imagine niceness is a continuum ranging from two extremes. At one extreme is what we'll call 'super rude'. It's the pass-the-buck, inconsistent, rude, robotic,

You can't build a community concept from research alone.  Research only tells you what the audience does, thinks, or wants now. The next step is

This November, I'm inviting you to join us in San Francisco for two days of tactical psychology. We spend nearly every moment of every working