Month: December 2012

Last week I had the pleasure of doing a second webinar for Ning. This time we focused upon how to grow your online community. They’ve

It pains me that most community-related discussion can be boiled down to:  1)   Be nice to members 2)   Don’t lie to members 3)   Remove the

Last week, I wrote a guest post for Patrick O’Keefe’s terrific blog. It explained how to shape the behaviour of members in a community. It

In his terrific new blog, Jurgen Derlath reports on the work of Kraut et al. concerning the sailence of the benefit (how aware you are

We have a client that was struggling to get members to join.  It's a private, inception-stage, community. The concept seems good and well-researched. Existing relationships

De-lurking is a myth. It’s a tempting myth (f you could just get 5% of your lurkers to become active, the level of activity would

Virgin Media Pioneers, an online community for young entrepreneurs in the UK, launched with one fatal flaw. For users to interact, they had to record

One of the hardest things to get right is the balance of discussions. How many should you post? What type of discussions should you post?

Registering for the community is a meaningless act. Getting someone in the mindset to participate is what matters. You get someone in the mindset by