What We Do, What We Believe In, And What We Want

We’ve received about 30 applications for the position of junior community consultant, mostly from people with a social media background. It’s tough to apply for

Efficacy And Content-Driven Communities

I don’t like content-driven communities. The model is usually backwards.  In theory it works like this. You get 20 to 50 people creating content for

Hourly Data

You can break Google's visitor data down by the hour. You can identify when most people visit your community. You can then schedule regular activities/new

Saving Money And Small Tweaks

Big changes are usually a bad thing. They’re expensive (both time and money), members don’t like them and it’s difficult to predict their impact upon

The 5-Hour Community Manager

If you only have 1 hour a day to spend managing a community, how should you spend it? This is not an ideal situation. It

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