Month: August 2012

Seth riffs on waiting for the perfect example. This is relevant for community builders too. Don’t wait for examples from your specific sector. The difference between

We recently had a client keen to know which demographics used a platform the most. For example, who uses Facebook the most? Who uses Ning

You can save a lot of time and money by making a few small bets. I stole this term from Ramit Sethi (who took it

Don’t mandate participation. That never works. If you want employees to participate, the carrot works better than the stick. If it feels like extra work,

Events should act as major milestones in the development of your community. They don’t even need to be your events, just major events in your

Wikipedia attributes its volunteer problem to technology. If it was easier to edit posts, more people would edit them. Yet the technology hasn’t changed much

On Monday I mentioned it’s easier to get people to create content for the community with an existing audience. I missed an important point. EVERYTHING

Someone's going to get upset, no matter what you do. The people that are upset will be vocal about it. The happy people will keep quiet.

An audience responds and interacts with you – not  each other. A community builds relationships around a strong common interest.  Most media platforms have an