Spend Less Time On Design, More Time On Spirit

A great community spirit can overcome a terrible community design. A great community design can’t overcome a terrible community spirit. When you’re planning your online

Don’t Start An Online Community For Any Of These Reasons

There are many things online communities do very well. They help retain customers, increase sales margins, develop a competitive advantage, generate great feedback, recruit future

Light A Fire, If At First You Don’t Succeed…

Creating an online community is very similar to lighting fire. You sometimes need a few matches. Many branded communities fail because the creators only try

Time Isn’t As Important As You Might Think

The amount of time it takes to run an online community is misunderstood. It doesn't matter how many hours you work. Many of the best

Focus On Your Mission Not Your Company

Yesterday’s post got some good rebuttals. Chiefly, if you create a Facebook group around a cause a lot of people want to join – you

A Simple Tactic For Growing A Huge Branded Facebook Group In A Week

Why don’t businesses copy the best community building tactics? You’ve probably been invited to a Facebook group named “I bet i can find 10m people

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