How Small Businesses Can Launch Successful Online Communities

Start small. Contact 5 of your customers and introduce yourself. Don’t ask for anything yet, simply aim to maintain dialogue with the 5. If you

The Easiest Solutions To Your Community’s Biggest Problems

The same problems always seem to appear. Usually, they have very similar solutions too. These solutions usually involve far less fancy trickery and far more

Do You Want Your Members To Join Other Communities?

I participate in as few online communities as possible. I would prefer members of my online communities to do the same. Are members of 12

A Case Study In Community Failure

Second Life is a fantastic example of how not to develop a community. The creators put too much thought into persuading people to join the

The Second Visit

Why will a member visit your community for a second time? The first time was easy. Promise a big benefit, spike an interest and a

The Context

If you're abroad and hear someone speaking your native language there is an excellent chance you will talk to them. Strange, you don’t introduce yourself

Your Waiting List

If your community had a waiting list, what would it be like? Have you considered creating a 1 in 1 out policy? Each month a

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