Month: February 2009

Community professionals should read The U.S. Army/Marine Corps Counterinsurgency Field Manual. This is the key message: You’re an outsider. But don’t think of insiders as

Do you believe members will join your community to share information? Or make friends? Or help others? You’re probably wrong. These are all symptoms of

You join a community because members are like you, in some way. They buy the same products, live in the same neighbourhood, work in the

You’re about to start a community, but you find three thriving communities already. What do you do? You add yours at the top. It’s a

There is an easy way to measure how your community is doing. Look at how people talk about themselves and each other. Do they use

It’s crazy to be annoyed with a community consultant that recommends you don’t build a community. Trust me, only the good consultants will turn down

Launch a customer community council. Invite your customers to join your council community council. Every 4 months the council is flown (expenses paid) to meet

Many community consultants tell clients how to build a community. That’s not enough. Knowing how to build a community is easy. Having the resources, mindset,

Are you going to build a community about your company or about your industry? Your instinct is to build a company community. You have more