Month: September 2008

Create an individual welcome page. If you’re trying to reach someone important, it might help to create a welcoming page just for them. Roll out

I loved the concept of Dell’s Digital Nomads site recently. So did others, I was thrilled when Bruce commented on my blog a fortnight ago.

It’s a job that didn’t exist a decade ago, and we’re still a little vague on the specifics. Everyone does it differently. Here are some

Having a waiting list. This is about the numbers -vs- engagement battle. This was highlighted by Seth and Scoble back in June. There is absolutely

How many marketing plans include the line “and if that fails, we’ll try this…” Not many. If a plan fails, you’re out and another agency

I’m not so sure you can build a community management agency. It’s just not ripe for group-play. I do think you can train, license and

Buy what you sell. It’s advice from Zig Ziglar, and it’s well suited to building online communities. If you’ve been hired to build a community

Sometimes new members do find their way to your community. Sometimes they do invite their friends. Sometimes you don’t need to do much work to

You’ve already done the hard bit, you’ve found your customers. Aside from advertising, how else can you make money from your online community. Using yesterday’s