Interview for PR in Perspective

After a fair bit of motherly nagging, i’ve finally got around to answering Sarah’s questions for her PR in Perspective column. You can read the

Will niche social networks become ‘too’ niche and fragmented?

David Wilson at Social Media Optimization earlier this month wrote about the growth of niche social-networks. The problem with Facebook, MySpace and most of the

Never attack the little guys

It’s difficult to understand why a fashion “giant” like Lacoste would sue a Cheltenham dentist surgery for using a similar Crocodile logo. What can they

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