Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Promoting Your Stars

Richard Millington
Richard Millington

Founder of FeverBee

Your community probably has star members. These are people with the most knowledge, most authority, most experience. These aren’t just the high contributors, they’re the experts.

You should be promoting them. You should promote them inside and outside the community.

Get them interviews in relevant trade magazines, get them guest-post slots on top blogs, pitch them to speak on behalf of the community at events. Act as their PR agents. Good publicity for them is great publicity for you. It gives fellow members something to aspire towards.

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