Never issue a press release about the launch of your online community.
It sets big expectations and locks you in to a fixed structure. Wait until you have a community you're proud of, then write press releases about what’s happening in your community.
Tell the story about members getting together to prevent another member being evicted. Write a press release about 3 of the 5 finalist in the martial arts tournament being members of your community. Share how the community has helped improve the lives of every member, with specific examples. Write press releases about the events happening in your community next month.
Announcing a community too early is bad. Simply announcing you’ve created a community is boring. Telling members what’s happening in your community is the secret to effective press releases.
