Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

SoyJimmy

You're so right! I see the problem lying within the core startup team. They're usually technical or sales oriented, and in both cases, community is regarded to as "market".

Market as such is somewhat controllable, it can be measured and quantified. These metrics can then lead to actionable plans for the tech team and business team. But, community is a word that entails emotion and emotion is unpredictable and difficult to measure.

I'm always railing on about YouTube and how important it can be for a startup to build community and rapport.

It's crazy that startups still don't think of community as the core business, after all, if they don't build it they have no one to sell too.

Again, great insight Rich! Thanks from a Californian in Spain.

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