Community Training

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You're so right! I see the problem lying within the core startup team. They're usually technical or sales oriented, and in both cases, community is regarded to as "market".

Market as such is somewhat controllable, it can be measured and quantified. These metrics can then lead to actionable plans for the tech team and business team. But, community is a word that entails emotion and emotion is unpredictable and difficult to measure.

I'm always railing on about YouTube and how important it can be for a startup to build community and rapport.

It's crazy that startups still don't think of community as the core business, after all, if they don't build it they have no one to sell too.

Again, great insight Rich! Thanks from a Californian in Spain.

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