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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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Chris Jacob (blogpod.tv)

Fascinating. I love it went posts are backed by research. Thank you for summarising their findings for our benefit!

One other technique I fall for often is "The progress bar" ... LinkedIn does a great job of encouraging you to fill in more parts of your profile and take small actions to get to 100% complete. You don't "have" to do it ~ but you feel completed to. Basically the "foot in the door" technique ... baby steps.


Wow, definitely interesting. This could even help redesign membership forms "in a future moment I agree to XYZ". Very cool.

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