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Chris Jacob (

Fascinating. I love it went posts are backed by research. Thank you for summarising their findings for our benefit!

One other technique I fall for often is "The progress bar" ... LinkedIn does a great job of encouraging you to fill in more parts of your profile and take small actions to get to 100% complete. You don't "have" to do it ~ but you feel completed to. Basically the "foot in the door" technique ... baby steps.


Wow, definitely interesting. This could even help redesign membership forms "in a future moment I agree to XYZ". Very cool.

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