It pains me that most community-related discussion can be boiled down to:
1) Be nice to members
2) Don’t lie to members
3) Remove the bad stuff
Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development.
About 1/3rd of the people reading this are passionate hobbyists building communities in their spare time. The remaining 2/3rds of you are paid professionals.
If you’re a paid community manager, I think you have a duty to master a body of knowledge, work to develop a specific set of skills, and bring with you a growing playbook of successful case studies.
When we shift the conversation to what that body of knowledge should be, how to further refine and improve the set of skills, and bring more case studies in the arena, we all get better at what we do.
If we don’t take this profession seriously, no-one else will.