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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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Chris Jacob

Love that you cut right to the chase with your opinion on this. I think the same rule applies to other areas like "free trials" - some people will never pay; and focusing on them is wasted time. I forget who said it, but in a recent Mixergy interview the guy was talking about how much effort they put into re-capturing customer who have left (but only recommended investing in this once you had a dedicated sales team).


Tommy T

Exactly, while you're busy trying to cater and entice the lurkers - your current members are being neglected and leave.

Forget the lurkers, if they haven't joined already the likelihood is they never are going to. Deal with it.

Concentrate on your members, let them know how great they are, how important they are. Get to know them, ask them questions, stroke their egos, create a community and a buzz, reward members for contributing, mention them on the homepage, run a Member of the Month award.

Once your community is growing and has a buzz, you'll get your members. You'll get your new signups who jump in to contribute.

Forget the lurkers!

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