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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
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In general this suggestion is great - but there are also a lot of problems connected to it.

If the problems are not connected to your community or plattform (but to a product) or you can't change your plattform (missing resources) asking for feedback is bad - because you can't change anything and you cant follow up the feedback or will have to admit that you can't change it.

So: just ask for feedback if you feel / know that you will be able to fullfill some of the wishes and solve some of the problems your members will post! ;)


You're right, this question is so powerful. Too many people in community management, and to go even broader, marketing, think they thenselves are the same as their community members/target audience. Therefore they believe they know their members hopes, fears and dreams. Just ask this question, and you'll find it very surprising what people are really thinking.

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