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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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Excellent point Richard, I've certainly learned that lesson the hard way in the past, great tip.


We are battling thru this right now with one of our communities. We get a ton of legit registrations but only a few that interact. We are trying to narrow down the ratio of registers vs engaged members so that we can have a baseline to start improving.

Anton Koekemoer

Hi Richard,

Awesome post – And I agree to the upmost – No need in adding any extra features is the problem lies with the features already in place. And who knows what the problem is without a proper analysis – You might just be adding more problems to the ones you already have.

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