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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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Dave Will

Richard, Would you call a User Group a community or a marketing push? A User Group by definition is about a certain product. Certainly not necessarily designed to sell sell sell, but there is an element of "how do you use it" and "how can we make it better"... ANy thoughts on how to make a community out of a user group?

James Skinner

In many ways, it's a terrible shame that this post has exist. It seems so obvious, so much like common sense - yet so many brands get it awfully wrong.

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