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Comments

Dave Will

Richard, Would you call a User Group a community or a marketing push? A User Group by definition is about a certain product. Certainly not necessarily designed to sell sell sell, but there is an element of "how do you use it" and "how can we make it better"... ANy thoughts on how to make a community out of a user group?

James Skinner

In many ways, it's a terrible shame that this post has exist. It seems so obvious, so much like common sense - yet so many brands get it awfully wrong.

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