We’ve covered this before, forgive the repetition (it’s for the newcomers!)
Community management comprises of 8 elements:
1) Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing.
2) Growth. Increase active membership of the community and convert newcomers into regulars. Direct marketing, promotion, referral/word-of-mouth. Optimize membership life-cycle funnel.
3) Content. Create, edit, facilitate, and solicit content for the community. Create content about the community. Use recognition and social influence principles.
4) Moderation. Remove obstacles to participation and encourage members to make contributions. Initiate discussions, develop and refine guidelines, solicit contributions, highlight popular topics, remove the bad stuff.
5) Events and activities. Create and facilitate events to keep members engaged. Initiate regular online and offline events, organize irregular online and offline events.
6) Relationship and influence. Build relationships with key members and gain influence within the community. Recruit and manage volunteers. Build and manage an insider group.
7) User experience. Improve the community platform and participation experience for members. Increase social density, remove redundant features, add new elements, and refine the design.
8) Business Integration. Advocate internally within the organization and integrate business processes with community efforts. Measure and increase the ROI. Integrate the product, price, promotion and distribution of the organization/product with the community.
Everything you do in a community at any time is focused within one of these categories.
The key to getting really good at managing a community is to develop plan that spends the right amount of time on each activity for your stage of the life-cycle.
Most of the plan will be repetitive week after week, but always geared towards developing the community, not maintaining it.
We have 1 place remaining on The Pillar Summit – Successful Community Management module. If you want to master the framework, you might like to sign up: www.pillarsummit.com/apply.