Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.
e-mail: richard@feverbee.com T :+44 (0)20 7792 2469
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A quick example.
Take a look at Home Energy Pros.
It’s another successful community of practice created on a simple white-label platform.
It’s one of many examples.
You don’t need to blow your community budget on the platform. The number of organizations that can spend $50k on a platform and have no budget for a community manager is insane. It’s something we need urgently need to change. More examples of successful communities on simple platforms should help.
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Hi Rich, for a short post this has left me surprisingly confused! Please can you translate the term CoP?? And explain what you mean when you describe the platform as 'white label'? Cheers, Greta
Posted by: Greta | Friday, 24 August 2012 at 10:29
Hey, Greta. I believe he is talking about a community of practice. It's kind of a new phrase that means people who are bound together by a shared passion or practice. You might include associations or professions in that category; it's often used to refer to communities around emerging or as-yet-undefined practices or standards, like green tech or information technology.
White label means you can strip out the branding and offer up a site as if you built it yourself. Some community platforms allow you to create a white label version, some don't. Some charge extra. I think Rich is spot on about how many organizations will spend tens of thousands of dollars on a community platform before they've actually proven that they have a community of people who are ready to populate it.
Posted by: Eric Suesz | Friday, 24 August 2012 at 20:26
I like to read your post very much but i am a little bit confused about CoP.What do you mean by about CoP.Please explain me. I'll visit your blog again.
Posted by: Ayisha | Monday, 27 August 2012 at 06:27
Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
Posted by: Emma Barton | Monday, 27 August 2012 at 07:18
Thanks Eric :) Cheers, Greta
Posted by: Greta | Tuesday, 28 August 2012 at 09:32
another CoP you might like to consider looking into is Land Surveyors United, which is a global social SUPPORT network for professional land surveyors http://landsurveyorsunited.com
Posted by: Landsurveyingjobber | Sunday, 02 September 2012 at 04:12