FeverBee SPRINT

  • On Feb 24 - 25, the Europe's top 250 community professionals are going to SPRINT in London. Will you join them?

Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

    Loading

« Junior Community Consultant at FeverBee | Main | What We Do, What We Believe In, And What We Want »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8354de10f69e201761706df83970c

Listed below are links to weblogs that reference Efficacy And Content-Driven Communities:

Comments

Peter Davis

I've gotten pretty good at getting those first 20 - 50, and any good community manager should be able to handle that with a bit of time put in. The hard part comes in sustaining it in the long-term, and scaling. It's not just the first 20 - 50, to be honest, because once you get those first people you're going to have the attrition that every community faces and just to keep where you've initially built up to you have to continually recruit to counter the attrition.

You're spot on about the audience being what sustains a community, but I'd take it one step further. The audience is going to be what will help you counter that attrition as well. The community manager should be able to build up that initial core group, but the skills that you need as a community builder aren't the same skills that you need to build up the audience.

Bkmcae

You said the model is "usually backwards". Is it always? If you can, Richard, as a follow-up post, I'd be curious to hear of any "content first" methods that work.

The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan