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Morgan

While the principles may be the same, each industry still needs to be specified for their audience. I think what you're saying is, though, that businesses need to stop taking themselves so seriously. They think that they need to stick to the facts and figures of their business, but if you truly look at the most successful businesses, they focus on the fun aspects surrounding their product or service, while still educating their audience and getting them talking.

Good reminder here!

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