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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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While the principles may be the same, each industry still needs to be specified for their audience. I think what you're saying is, though, that businesses need to stop taking themselves so seriously. They think that they need to stick to the facts and figures of their business, but if you truly look at the most successful businesses, they focus on the fun aspects surrounding their product or service, while still educating their audience and getting them talking.

Good reminder here!

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