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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Brad @ipagecoupon

Having a high level of activity on an online community is very important as unless there is a strong level of discussion and interaction, the whole point of having the community would be lost. Work, patience and attention are required to achieve a satisfactory level of interaction in the short term and in the long term, and to prevent such interest in the community from dying off. I believe that this works like a fire. Once it is dying down, you need to throw more wood to set it up again, but if you let it die down completely, you have to work much harder to set it up again from scratch.

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