How To Make Your Community Better (not just bigger)

A bigger community isn’t a better community. Growth alone wont increase the ROI of the community. More members reduces the sense of community. Members feel

Successful Communities In Perspective

A community with high levels of activity and a lot of members might appear a great success. But in perspective, it can be a big

Platforms Without Data

One of our engagement masterclass participants asks an important question, what if you don’t have access to data? Much of what we discuss is redundant. 

Some Great Ideas From A Terrific Online Commuity

I’ve enjoyed following Premier Farnell’s Element14 community for a while. It’s an example of how a great online community can be done. I’m often surprised by

The Establishment Phase – Building Structures & Shifting Processes

Once a community has achieved critical mass, you enter the establishment phase. There are some key things you need to do here: 1) Shift the amount

The Real Problem

Last week I posed a problem to community managers.  It read like this:  You're running a community that's been around for 18 months. The number of

Moderation Masterclass

Moderation is a powerful tool to boost participation in your community. Once people have completed the registration process, you rely upon the troika of moderation,

The 4 Tenets Of Professional Community Management

This post always bugged me. It summarized a lot of bad job descriptions into a widely-linked article.  There are four tenets to professional community management,

Newsletters and E-mails

I’ve come across a few platforms which don’t let you do two important things: 1) Set up a newsletter. 2) Mass-mail all members. The difference

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