• On Feb 24 - 25, the Europe's top 250 community professionals are going to SPRINT in London. Will you join them?

Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


« The Best Way To Monetize An Online Community | Main | Community Managers And Existing Passion »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Cater To The Hardcore Fans:



Richard - great post, thank you! I've been saying (and seeing) this for years. I've participated in and led Motorcycle forums since email list days. Couple examples I called out on the Google Plus post from this - Yamaha FJR: Unknown bike at launch, but the Iron Butt riders adopted and created a serious passionate enthusast forum for it, driving sales and adoption among the interested, followers and 'wannabe' crowd. Same with ADVRider, driving sales and interest in adventure style motorcycles.

I'd love to drive more tech-connected hard-core geek traffic to the Sprint Community; your post will be very valuable in driving our content and tone strategy in the future. I'll be walking this one around the VP level.

Thanks again!


The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan