If members are used to using the community for one reason, it's very difficult to get them to use it for another. Most branded communities
If members are used to using the community for one reason, it's very difficult to get them to use it for another. Most branded communities
People who aren’t being paid to develop a community build the most successful communities. How many communities can you name, founded by organizations, that compete
Talking like a real person is far more difficult than we imagine. We’ve been brainwashed by years of corp-speak. We’ve largely forgotten how to connect
You have one week remaining to sign up for The Pillar Summit’s Professional Community Management course. The course features: 100,000+ words of written material. A
Everything between the moment you establish the objectives and the moment you begin doing outreach to your members is the conceptualization phase. This is when
Let’s go back to WarriorCats for a second. 17.6m posts. 14m of them are in off-topic discussions. These discussions range from “I have a headache”
This week, I gave a webinar to 100 students on The Pillar Summit’s Professional Community Management mailing list (you should join). The webinar was designed to
Some say that younger audiences wont use forums. Forums are old. Outdated. They don't look great. I disagree. Just look at communities like WarriorCats; a community
Shoemocracy recently launched an online community for shoe lovers. It makes for a good case study about the interplay between the elements of social psychology