Changing User Habits Is Really Hard

If members are used to using the community for one reason, it's very difficult to get them to use it for another. Most branded communities

Why Do Amateurs Build More Successful Communities Than Professionals?

People who aren’t being paid to develop a community build the most successful communities. How many communities can you name, founded by organizations, that compete

The Personality Problem

Talking like a real person is far more difficult than we imagine. We’ve been brainwashed by years of corp-speak. We’ve largely forgotten how to connect

Quick Reminder

You have one week remaining to sign up for The Pillar Summit’s Professional Community Management course. The course features:  100,000+ words of written material. A

Understanding Conceptualization: The Process You Go Through Before You Launch An Online Community

Everything between the moment you establish the objectives and the moment you begin doing outreach to your members is the conceptualization phase. This is when

Too Much Activity

Let’s go back to WarriorCats for a second. 17.6m posts. 14m of them are in off-topic discussions. These discussions range from “I have a headache”

Free Video – Learn An Entirely New Way To Approach Community Management

This week, I gave a webinar to 100 students on The Pillar Summit’s Professional Community Management mailing list (you should join). The webinar was designed to

Platforms And Younger Audiences

Some say that younger audiences wont use forums.  Forums are old. Outdated. They don't look great.  I disagree. Just look at communities like WarriorCats; a community

Case Study: Shoemocracy (A new online community about shoes)

Shoemocracy recently launched an online community for shoe lovers. It makes for a good case study about the interplay between the elements of social psychology

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