Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com T :+44 (0)20 7792 2469

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Comments

DaveCayem

Agree 100% that notifications are key. Do you believe that notifications should include the entire text of the message? Or should they just include a link that forces people to view the message online?

AssociCom

We have experienced the value of notifications ourselves (I work for a company that produces an online community platform for associations). For example, we had a site which was not using notifications and was receiving very little traffic even though we were putting up new content fairly regularly. After we turned on notifications (which would inform members of new content items that had been uploaded to the system) we observed that about 75% of the registered members were now visiting the site at least once a week. Prior to notifications being turned on, the visit rate was more like 10%.

Uggs Boots

notifications and was receiving very little traffic even though we were putting up new content fairly regularly. After we turned on notifications (which would inform members of new content items that

Walter Adamson

Drip feed works. The Internet Marketers know this as well.

Charlotte Seo company

You are right, we tend to easily to forget it!

Richardbrasser

This is absolutely correct. Thanks for the post Rich. We have been building communities for many years and see a direct correlation between engagement and notifications. It is very difficult to grow interactions with the notifications off by default. I also agree with Walter that a proactive communication strategy by community administrators has shown good results and should be a part of any community growth plan.

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