Activity drops during holidays.
In most communities, it drops at weekends too.
Yet the weekend isn’t a problem. It’s a habit that members will visit the community again on Monday.
Holidays can be a little more dangerous.
An activity dip can become a downward spiral.
When activity dips members have less reason to come back. If less members come back, there is less activity. You can see where this is going.
The solution? Plan something incredibly exciting to kick-start the community in the new year. Make sure it’s interactive. How about a community-wide quiz? Or letting members make metric-based predictions for the new year. Next year, you can see who came closest?