…Because you’re a non-profit.
…Or because you have difficult stakeholders.
…Or because you have a unique product.
…Or because you work in the B2B sector.
…Or because you know something very special about your audience.
...Or because you don't have a large budget.
Whilst I admire the tenacity of organizations who believe the long-established principles of community development will politely bend to their needs, it’s probably better to assume that the principles do apply to you.
In fact, it’s a safe bet to assume that the principles of community development don’t care about your unique situation whatsoever.