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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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SueOnTheWeb

The motivation that drives my long term members is definitely friends/affiliation. They feel part of the community, because they are emotionally invested in the other people that form that community. Which is evidence of why, as community managers, our greatest role is to help facilitate the relationships of those members. Once you get them emotionally invested they will keep coming back.

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