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Adi Gaskell

I think community management as a role will increasingly extend horizontally rather than just vertically.

As remote working becomes more commonplace the skills of a community manager will be increasingly in demand as organisations look to create a sense of belonging and community amongst people that don't meet physically all that often.

When you add in the reducing importance of money as a motivating factor it appears that community management will become central to cultivating both internal and external communities.

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