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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
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Comments

Peter Fretty

Great article Rich! More companies need to understand the significance of allowing their social community evolve. The same is true when companies embrace and encourage team members to utilize an internal social platform. While policies are important, people still need to enjoy it if you ever expect them to use the platform for active engagement.

Social media is the topic for CIO Debate's current episode (bit.ly/ooioP2) as well -- a number of great resources for business leaders.

Glenn Friesen

Right on, and so well-illustrated..!

Order vs. Control

Ultimately, I've come to belief that the push for brands to seek to house / participate in only branded conversations is an issue of control. Seeking to retain the control over what their community is discussing, rather than participating in the conversation their community wants to have.

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