The Choice Most Brands Don’t Know They Have

A community doesn't have to be about the organization. T.M. Lewin could have created an exciting community for people passionate about particular areas of fashion,

Speaking at Swarm Sydney

I'm delighted to announce that I'll be speaking at Swarm Sydney in Australia on November 10th.  You can buy tickets here: http://swarmsydney.com.au/pages/register. Here is the snippet from

Sacrificing Members

The 13th Law of Marketing, is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this

Subscribe for regular insights