Month: August 2011

This weekend, one community manager explained that search engines accounted for nearly all growth to a community. It outweighed direct visits, any visible referral activity,

The power of sticky threads is huge. You get to set the agenda for your community. You get to determine what discussion everyone should participate

Singular actions have very little long-term impact upon a community. A singular action rarely leads to huge growth or a surge in activity (and if

There is a difference between developing a community as a strategy and developing a community strategy. An organization might want to increase repeat purchases from

Phil notes that a spark/trigger can bring people together. Was this in doubt? I don't think so. People want to feel a sense of togetherness.

Your community lives within an ecosystem. This ecosystem is the broader topic, industry, area, field, group which encompasses the community. Communities about karate live within

It's not the conflicts, spam, provocative members, off-topic discussions and technology troubles that will cause members to quit.  In extreme proportions (notably with spam), members

Here is the common approach to growing a community. Initiate a big promotional drive. Get coverage in major blogs, host a major competition and attract

I’m tempted to run a webinar just about conceptualizing a community. Here’s a news release issued in The Drum: “Travel Designers will shortly be launching