The biggest cost of a community shouldn't be the platform, you can (and should) start with something relatively cheap. The biggest cost is the manpower.
The biggest cost of a community shouldn't be the platform, you can (and should) start with something relatively cheap. The biggest cost is the manpower.
Most companies don’t sell products/services that are interesting enough to build a community around. That strong common interest that brings a community together has to
In a matter of seconds, a visitor will decide whether to tentatively accept or reject your community's group identity. If they reject it, they leave.
We haven't scratched the surface of what we can do with exclusive communities. People want to join exclusive communities. They want to be insiders. They
Direct influence is pretty weak. You can test it, tell your members to do something. What was your conversion rate? 10%? 5%? 1%? It’s usually
Imagine you sell skis. You build a community for skiers. Not just any skiers, but novice skiers. Â Â Â Â Â You leverage your relationships
The definition of community has been stretched to breaking point…and a little beyond. Almost any online social activity is now referred to as a community.
You might think when an organization is about to launch a community they would dig up lots of examples of successful communities first. You might
On September 1st, I’ll be leading an online community workshop at the Chartered Institute of Public Relations. During the two hour session, I’ll explain the