The Biggest Cost Of A Community

The biggest cost of a community shouldn't be the platform, you can (and should) start with something relatively cheap. The biggest cost is the manpower.

Products and The Strong Common Interest

Most companies don’t sell products/services that are interesting enough to build a community around. That strong common interest that brings a community together has to

Accepting The Group Identity

In a matter of seconds, a visitor will decide whether to tentatively accept or reject your community's group identity. If they reject it, they leave.

Exclusivity

We haven't scratched the surface of what we can do with exclusive communities. People want to join exclusive communities. They want to be insiders. They

How To Subtly Influence Your Online Community

Direct influence is pretty weak. You can test it, tell your members to do something. What was your conversion rate? 10%? 5%? 1%? It’s usually

Ace The Community RO| Question

Imagine you sell skis. You build a community for skiers. Not just any skiers, but novice skiers.          You leverage your relationships

5 Social Approaches Misleadingly Called Communities

The definition of community has been stretched to breaking point…and a little beyond. Almost any online social activity is now referred to as a community.

Find Examples First

You might think when an organization is about to launch a community they would dig up lots of examples of successful communities first. You might

Online Community Workshop at CIPR

On September 1st, I’ll be leading an online community workshop at the Chartered Institute of Public Relations. During the two hour session, I’ll explain the

Subscribe for regular insights