How many of these is your organization comfortable with?
- Staff talking like real people and not corporate drones (they might even say something they shouldn't).
- Community members saying bad things about the company.
- Volunteers helping to moderate the community.
- Volunteers writing content for the community.
- Releasing exclusive information to the community first.
- Encouraging discussions which have no connection to the topic.
- Letting the community make meaningful decisions about your company.
- Putting community members in touch with people within the organization that can help them.
- You and your staff spending time participating in community interviews, live chats and in discussions on the forums.
- Asking the community for honest feedback on your products/services/marketing/staff.
The answer should be all 10.
This list could be infinitely longer, so feel free to add your own on the comments below.
The list could NOT be infinitely longer. In fact, no list could literally be infinitely long. I suppose you mean it could be continued indefinitely :-)
Posted by: Paul Johnston | Thursday, 12 May 2011 at 16:27
While 8 and 9 are mostly agreed from the start, 5 is not a problem,
1 is difficult to implement, 2 is the worst fear of my clients, with 3, 4 and 6, they think it might get out of control, 7 : what do they "community members" know about the company anyway? Our "real" clients give us better input!
10 should be the first goal of community management implementation.
I would add 11.Investment in online community managing does not translate in direct sales. It's about reputation, customer service and expertise. Take time to take the time.
Posted by: Emmanuelle Ares | Thursday, 12 May 2011 at 18:58
I think they should be comfortable with networking and building relationships with people that they have just met
Posted by: Frugal Living | Thursday, 12 May 2011 at 19:32
hi, really these things got an ides for manage the team...!!!
Posted by: Web Development India | Friday, 13 May 2011 at 12:24