Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

Sapountzis

Rich,

Thanks for your post, measuring 'just' reach is indeed one of my pet peeves and the need to measure engagement is much more critical in a social world. The only question I have whether pg views/visitor is the best proxy. Wouldn't e.g., time-on-site be an even better metric? (e.g., 15K views from 15K people who on avg spend 2min on your site is IMHO better than 15K views from 100 people who also spend 2min on your site).

I believe your proposed metric is a better indicator of loyalty or stickiness than engagement.

MicroSourcing

Great insight on page views. It also helps to know what your members' behavior is when they are visiting the website.

Ann

Great point. Often times, we get wrapped up in the big numbers and forget to really take a deep dive and see what is behind that big page view number, for example, how many unique visitors, conversions, etc can be attributed.

Ann
SteadyRain
http://www.steadyrain.com

Nick Stamoulis

Good points. Visitors that visit and automatically "bounce" aren't worth much. It's good idea to compare the numbers like this to get an accurate depiction of your views.

Erik

Engagement is definitely the metric communities should be using to measure success. On Facebook, we have found that most brands and businesses optimize for "total # of fans (likes)" instead of the activity and quality of their community. We have built our product around this opportunity and would love your feedback:

www.booshaka.com
www.booshaka.com/register-page

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