Heather mentioned her community has reached 15,000 page views in just a few months. Her engineers are excited. But is that good? Well, it depends.
How many active members is that?
15,000 page views from 15,000 people is a sign that people visit and then leave. That's not very good. Great reach, but no engagement. The lesson here is to spend more time on each member converting them into an active member of the community.
15,000 page views from 100 members is a more positive sign. It shows that 100 members are coming back frequently. It shows the the stable base of a community beginning to form. The focus now can be on slow, steady, growth.
Page views alone is a blunt tool. But when combined with the number of members it can reveal some useful insights.