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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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I would agree that those are the two biggest reasons, but I have seen a lot of companies fail because they misidentified the needs being met. Failure to see an over-saturated market can be brutal.


These are good points. If you went with a longer list, I'd also add stagnation. The community might have some success for a time, with the community manager properly engaging members for the right reasons and with the common interest correctly identified. But keeping that momentum going can be a tough task.

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