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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

Johannes

Hi Rich. While most of these are prima facie valuable tips, you may want to revise your introductory paragraph or point 4 because at the moment it's a little logically inconsistent.

Also, I doubt telling clients whose products/services aren't suitable for communities to "sell a product/service worth building a community around" is sound business advice...

Gihan Perera

This is a fantastic list - thanks.

Johannes: The point about having the right product or service is, IMHO, *extremely* good business advice! Sometimes the best advice is the advice NOT to do something (like using billboard marketing for promoting literacy courses to illiterate people :-). It could save a business a lot of time, money, effort and focus if they realised that building a community would be a waste of time.

(This is precisely the message of Seth Godin's excellent book "Meatball Sundae")

Johannes

Hi Gihan - it's tempting to agree with you but when you have, say, a mobile phone manufacturer who is asking you to market or create buzz around a particular handset on which it has spent hundreds of thousands or perhaps millions in RND, advising that it develops a better product - even if you know it's terrible- is really not good practice.

Telling them that in your opinion an online community or other social channels are not right for marketing their product is perfectly professional.

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