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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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Ben Cotton

Hi Richard,

The simple questions are the best ones is a very true, but often overlooked point.

When it comes to engagement, we need to be reducing barriers to participation, not raising them with questions that require a high level of thinking.

I'd also say that it's important to have an understanding of the levels of participation amongst your community e.g. what percentage are inactive, spectators, joiners, conversationalists etc - this way you can begin to benchmark what activity turns people into active community members.



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