If you’re creating a lot of great content. You should be sure that you include a ‘discuss this’ link which leads back to a recent discussion on the topic people can participate in.
It’s a simple means of promoting your community. If you’re really smart, you will include multiple opportunities throughout the content for people to agree/disagree/discuss in different places. Or, perhaps, a ‘add your opinion’ link works better. The text isn’t so important.
It’s simple to introduce and could gain you engaged members at great speed.
How does this differ from a comments box at the bottom of the post - like this one?
Posted by: Wayan | Friday, 19 November 2010 at 12:04
It brings people into your community. You can use it on outbound content that's posted anywhere. When people share it, it brings more people in.
Posted by: Richard Millington | Friday, 19 November 2010 at 12:18
Good idea. However it has its challenges.
People don't like to go somewhere else to discuss if they are already within a social space.
Such an outbound discuss link's effectiveness might be low within for example Facebook.
However, I will keep this in mind and use it where appropriate and evaluate.
Posted by: Tommy Sollén | Monday, 22 November 2010 at 10:44