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Kate Gilbert

Great suggestions, Rich - they resonate strongly with our experience of doing both an online community and a monthly (that's all we need without getting repetitive) email newsletter for many years. One other suggestion that people may find useful that we do is to have a formula for what types of content you need in your newsletter and broadly stick to it - we aim for at least one humorous article; one scientific; and one personal experience, but the formula is very specific to our own community developed over many years of participating in it and won't apply to others. But having your own formula is my point. It forces us to go looking for or develop original content sometimes and creates that originality you suggest in your last point. It has also made delegating producing the newsletter to different people over time easier without losing the general style. Hope that helps.

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