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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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Maxime Dumont

I perfectly agree with your analysis, which emphasizes the fact that moderation and community management are deeply linked. Actually moderation is one of the community management tasks (and for sure an important one).

As you said, moderation should not be considered as an activity just consisting in “removing inappropriate content”.
For me and my team, moderation is much more: moderation consists in showing users the way of being within a service: what could be done, discussed, showed and what shouldn’t.

In others terms, moderation activity has also to be used for informing, educate, prevent deviant behaviors, stimulate the discussion, and underline good contributions… finally manage a users’ community, hasn’t?


This is really smart. It's a bit to long to turn into a tattoo (and that's really not my thing), but I'm going to display it prominently at my desk and make sure our moderators read it too.

The best thing is that this strategy sounds a lot more rewarding than being a hockey goalie.

Any thoughts on how to turn things around in a community where people have developed some bad habits?

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