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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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Comments

Rob W.

Here's a question worth asking: is your community, at heart, a waste of time? If you convince people to spend more of their hours there, what's the end result for their overall well-being? Society?

The cognitive surplus that Seth Godin mentions in his post (linked above) is mightily sapped by all of the myriad time-wasting apps that have exploded on online communities like Facebook. People can quickly become addicted to gathering meaningless points under all kinds of guises... and they spend less time with their real-life friends and family, less time actually connecting with old friends online in any meaningful way, and less time launching innovative spare-time projects.

There's money to be made from them, even as their quality of life suffers... and that's enough for a lot of developers. Is it enough for you?

It's worth thinking about.

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