Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Wayan_vota

Agreed. I found great success with the international development clients I wanted to reach by offering Krispie Kreame donuts and a guest speaker at my Technology Salon. The meetings got so high profile, it's now backed by the UN Foundation's Technology Partnership with the Vodaphone Foundation. See http://technologysalon.org

Beckyparker

It's certainly true that you have to give before you get. In an online community where you can't give free food and drinks, you still have to provide some offering of value.

In my opinion, providing professional content is one of the best ways businesses can offer value to their community. I say "professional" because it's not just user-generated content, but content provided by the brand. Find out what your customers are interested in and how those interests are relevant to your brand - much like the plumber example. Offer that valuable content to your community and you provide a strong incentive for your customers to show up, discuss, and establish strong long-term relationships with your brand.

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